The history of the Elahidoost store's food affairs department dates back about 120 years ago when Karbala'i Muhammad Attar was engaged in the work of Attar on Taleghani Street, after which Mirza Muhammad Hassan al-Alhi similarly occupied the same occupation with a slight difference for 35 years After that, their children Mohammad and Hussein Elahi have developed their father's father's job and in the year 1384 the store moved from the previous store to the current store on Khalaj Street.
In 1373, he made a serious sale of saffron. In 2010, it was decided that due to the demand of classrooms for receiving high quality saffron with a colored strength beyond the national standard of Iran, they offered to sell it with a new brand called saffron, the goddess. Specifications are provided. Subsequently, they began to apply for a registered trademark of Al-Jo'fee saffron, No. 169314, and the Saffron Sawas Jay Company.